Automation Anywhere‘s Chris Riley: Partners ‘Key To Supporting Customers On Their Automation Journey’

‘Our partners are key to our strategy as we continue to support customers on their automation journey. To meet this demand, we are investing in our channel ecosystem to propel partners to capitalize on the growth of cloud-based RPA,’ Automation Anywhere’s Chris Riley tells CRNtv.

As solution providers up their game to meet customer demand for the hottest technology and the latest in consumption-based pricing, the right vendor partner program is key to their success.

CRNtv welcomes vendors to The Partner Program Pitch to share with the channel what makes their channel program unique, starting with an elevator pitch on why solution providers should join their partner program.

In this episode of The PPP, CRNtv’s Jennifer Zarate talks with Chris Riley, chief revenue officer at Automation Anywhere, a robotic process automation (RPA) software company. The California-based company is focusing on helping organizations “transform their business, improve efficiencies and discover new opportunities to address the challenges presented by COVID-19,” said Riley.

“Our partners are key to our strategy as we continue to support customers on their automation journey. To meet this demand, we are investing in our channel ecosystem to propel partners to capitalize on the growth of cloud-based RPA,” he added.

Company At A Glance

Location: San Jose, California

Number of partners: 2K+

Percentage of sales that go through the channel: 70%+

Product and services in which Automation Anywhere specializes in:

- Robotic Process Automation

- Artificial Intelligence

- Machine Learning

- Business Intelligence and Analytics

- Office Productivity Software

- Platform as a Service (PaaS)

- Business Process as a Service (BPO)

- Process Discovery

“We’re looking for service capable partners to deliver services, which are highly profitable and important for our joint customers,” Riley told CRNtv.

Partner Program Details

Program Tiers: (4)

Top Tier - Platinum

Tier 2 - Gold

Tier 3 - Silver

Tier 4 - Bronze

Partner program requirements:

Vary by Automation Anywhere’s partner program tiers that allow partners to gain associated benefits within each of those program tiers.

“We have a 98 percent retention rate to our customers and our partners are able to enjoy that recurring revenue stream year after year, after year,” said Riley.

Head over to CRNtv to learn more on why you should partner with Automation Anywhere.