ScalePad Acquires Lifecycle Insights To Bring ‘Full, Robust’ Offerings To Its MSPs

‘We shared this vision of where the product could go and where asset life-cycle management could ultimately go, which is about the ultimate value to the customer through the MSP,’ says Dan Wensley, CEO of ScalePad.

Vancouver, Canada-based ScalePad has extended its IT asset management, vCIO and customer success offerings, further committing to enhancing customer engagement, with its acquisition of Lifecycle Insights.

Lifecycle Insights, Dover, Del., is a provider of a vCIO reporting tool, risk assessments and asset life-cycle management offerings.

Dan Wensley, CEO of ScalePad, said adding Lifecycle Insights is complementary to its portfolio.

“We shared this vision of where the product could go and where asset life-cycle management could ultimately go, which is about the ultimate value to the customer through the MSP,” he told CRN. “Our product is around the automation, data collection, reporting capability, insights and the digital maturity index. We went very broad and deep into that aspect as we started to build out that capability. So they have a feature set, frankly, that is absolutely complementary.

[Related: MSPs: How To Use QBRs As A Path To Customer Success]

“They’ve built, so successfully, on the QBR [quarterly business review] side and integrated it and have the full robust solution, which was always on our road map,” he added.

Lifecycle Insights’ assessment platform, asset and user inventories allow for intuitive reporting around customer risks and goals. The customer success module allows executives, vCIOs and account managers to gain a deeper look into customer segmentation, health and stack alignment.

Where MSPs will leverage this is demonstrating the value to their customers and aligning with the vCIO to help grow their business utilizing the technology.

“ScalePad understands and embraces the MSP audience,” Matthew Bookspan, CEO of Altamonte Springs, Fla.-based MSP Blacktip, told CRN. “Their vision is clear with the acquisition strategy: build a platform that operationalizes service delivery for MSPs. Most importantly, their newfound acquisitions go beyond technology as the teams who are now joining ScalePad are going to the take the firms to new heights. The net result is simple and complements ScalePad itself, a team of great people who care.”

Terms of the deal were not disclosed.

About a dozen Lifecycle Insights employees came over in the acquisition, including Marnie Stockman and Alex Farling, co-founders of Lifecycle.

“Marnie and Alex, and the rest of the team, have done a phenomenal job inside the marketplace and building Lifecycle Insights,” Wensley said. “We’re excited to have them join the ScalePad team and be participating at a pretty high level inside the organization.”

Stockman could not be reached for comment.

This is the third acquisition ScalePad has made this year after acquiring Cognition 360 and Control Map, and Wensley said to expect more.

“We have full support of the board and our founders in looking for the right solutions in the marketplace that we can apply the ScalePad way to and bring into the portfolio,” he said. “That is definitely an active investment we’re making and we’re identifying additional targets.”