2023 Partner Program Guide: 5-Star Data Storage And Backup Vendor Programs
As part of the Partner Program Guide, CRN designates some vendor channel programs as 5-Star Programs. Here are the 5-Star Programs among data storage and backup technology vendors for 2023.
Channel Programs That Have Your Back
The CRN 2023 Partner Program Guide offers the information solution providers need to evaluate the channel programs operated by the IT vendors they work with or are considering partnering with. The guide is based on detailed applications submitted by vendors – more than 300 this year – outlining all aspects of their partner programs.
As part of the Partner Program Guide, CRN designates some programs as 5-Star Partner Programs because they provide the most comprehensive lineups of incentives, resources, training, services and benefits.
Here we provide snapshots of the 5-Star designees in the data storage and backup space. Details of every vendor’s partner program can be found here.
Slide shows in the 5-Star Partner Program Guide series running this week include companies that provide products and services in cloud platforms and infrastructure, devices and peripherals, data storage and backup, networking and unified communications, security, software, and systems and data center, in addition to 5-Star partner programs operated by distributors and emerging vendors. While many companies provide products and services that span multiple technologies, we’ve assigned each vendor to the slide show for the technology category in which they are most prominent.
Acronis
Program Name: Acronis #CyberFit Partner Program
Year Program Established: 2020
Channel Chief: Alex Ruslyakov, Acronis Channel Chief
Most Significant Changes To Partner Program Over The Past Year: [In 2022] there were no significant changes. In 2023, we are planning to simplify the level requirements and add more partner benefits.
Partner Program Details: /partner-program-guide/ppg2023-details.htm?c=7
Arcserve
Program Name: Arcserve Partner Success Program
Year Program Established: 2009
Channel Chief: Denise Parker, EVP, Worldwide Sales
Most Significant Changes To Partner Program Over The Past Year: Realizing that each stage of the business development journey is crucial and needs specific engagements, we decided to pivot our partner program along these lifecycle stages and align Arcserve resources to each stage. To that end, in 2022 we invested in SDRs and sales engineers and in enablement on demand.
Partner Program Details: /partner-program-guide/ppg2023-details.htm?c=20
Axcient
Program Name: Axcient Partner Program
Year Program Established: 2018
Channel Chief: Tim Sheahen, SVP, Global Sales, Channel Chief
Most Significant Changes To Partner Program Over The Past Year: Partners experienced unprecedented change and macroeconomic challenges in 2022. Axcient continues to tailor the program to meet the evolving needs of partners in this dynamic market. We have simplified the partner program, offering more enablement and lowered barriers to participation to enable more partners to take advantage of our benefits.
Partner Program Details: /partner-program-guide/ppg2023-details.htm?c=31
Cohesity
Program Name: Cohesity Partner Program
Year Program Established: 2017
Channel Chief: Dan Monahan, VP, Americas Channel Sales
Most Significant Changes To Partner Program Over The Past Year: We created incentives to reward partner sellers for registering opportunities with target net new accounts and for selling our File and Object solution. We also expanded our Professional Services (PS) Authorization to enable partners to deliver File and Object services, which includes comprehensive training and enablement benefits.
Partner Program Details: /partner-program-guide/ppg2023-details.htm?c=57
Commvault
Program Name: Commvault Partner Advantage Program
Year Program Established: 2014
Channel Chief: Alan Atkinson, Chief Partner Officer
Most Significant Changes To Partner Program Over The Past Year: In 2022 we more than doubled incentive payouts to partner sellers (AEs and SEs) by enhancing our SaaS-focused Connect 2.0 promotion. We built stronger pipeline and optimized MDF through better tracking and measurement of ROI tied to partner spend. We also drove accelerated growth through an enhanced Growth Incentive rebate.
Partner Program Details: /partner-program-guide/ppg2023-details.htm?c=59
DDN
Program Name: PartnerLink
Year Program Established: 2000
Channel Chief: Kimberly Moran-Blad, Head of Field and Channel Marketing
Most Significant Changes To Partner Program Over The Past Year: DDN grew its partner program in the federal government space, on-boarding new partners and doing increased joint marketing activities for federal customers. We increased marketing engagement with partners that are actively engaged in marketing and selling DDN products.
Partner Program Details: /partner-program-guide/ppg2023-details.htm?c=77
Druva
Program Name: Druva Compass Partner Program
Year Program Established: 2019
Channel Chief: Robert Brower, SVP, Partners and Alliances
Most Significant Changes To Partner Program Over The Past Year: Building on transformative MSP and distribution launches, Druva has aggressively expanded all routes giving choice to transact SaaS solutions across entire funnel (new, upsell, cross-sell, renewal and multi-year). Druva has revamped enablement on a single global platform. Druva continues to invest in global partner community with more enhancements coming up.
Partner Program Details: /partner-program-guide/ppg2023-details.htm?c=83
Infinidat
Program Name: Infinidat Channel Partner Program
Year Program Established: 2015
Channel Chief: Eric Herzog, Chief Marketing Officer
Most Significant Changes To Partner Program Over The Past Year: Rolled out a significant enhancement to the global partner training program in 1H 2022 in the Americas and 2H 2022 for EMEA and Asia. Program extends and enhances Infinidat’s existing partner sales and partner technical resource training.
Partner Program Details: /partner-program-guide/ppg2023-details.htm?c=123
NetApp
Program Name: NetApp Unified Partner Program
Year Program Established: 2002
Channel Chief: Jenni Flinders, SVP, Worldwide Partner Organization
Most Significant Changes To Partner Program Over The Past Year: We have launched NetApp Solution Competencies, a key element of the forthcoming NetApp Partner Sphere program. Solution competencies are aligned to key NetApp focus areas and have been created to enable partners to differentiate their business and to help them take advantage of all the benefits of our partner program.
Partner Program Details: /partner-program-guide/ppg2023-details.htm?c=170
Pure Storage
Program Name: Pure Storage Partner Program
Year Program Established: 2012
Channel Chief: Wendy Stusrud, VP, Global Partner Sales
Most Significant Changes To Partner Program Over The Past Year: We released a series of new updates and benefits, including benefits for partners whether they are reselling or offering managed services, as-a-service solutions, or cloud native architecture; new benefits for Elite partners (incentives, discounts, marketing resources); a new Service Specialization Program enabling partner-branded professional/support services; and simplification of partner requirements.
Partner Program Details: /partner-program-guide/ppg2023-details.htm?c=208
Quantum Corp.
Program Name: Quantum Alliance
Year Program Established: 2002
Channel Chief: James Mundle, Global Channel Chief
Most Significant Changes To Partner Program Over The Past Year: Quantum deployed an MSP SaaS model for our CatDV Asset Management solution and added integrations into the Hyperscalers for consumption-based business models. We launched a cloud-based solution with the addition of our StorNext on AWS Marketplace offering. We increased incentives for targeted products delivering enhanced customer value with software subscriptions.
Partner Program Details: /partner-program-guide/ppg2023-details.htm?c=211
RackTop Systems
Program Name: RackTop Channel Partner Program
Year Program Established: 2018
Channel Chief: Frank Russell, Director of Channel
Most Significant Changes To Partner Program Over The Past Year: The RackTop Partner Portal underwent a major upgrade in 2022. We added self-paced online certifications, new relevant and useful collateral for our partners, simplified the deal registration process and offered some very lucrative incentives. It was a huge overhaul, and we plan to continue to add to it through 2023.
Partner Program Details: /partner-program-guide/ppg2023-details.htm?c=214
StorMagic
Program Name: StorMagic Channel Program
Year Program Established: 2015
Channel Chief: Brian Grainger, President of StorMagic Inc. and Chief Revenue Officer of StorMagic Ltd.
Most Significant Changes To Partner Program Over The Past Year: In 2022 StorMagic launched subscription services for some product lines and will continue to expand subscription offerings across all products in 2023. Last year partner marketing offerings included pre-built “campaigns in a box” for partners. StorMagic doubled down on its video surveillance efforts company-wide to fuel growth in that market.
Partner Program Details: /partner-program-guide/ppg2023-details.htm?c=262
Tintri by DDN
Program Name: Tintri Partner Program
Year Program Established: 2018
Channel Chief: Justin Jimenez, VP, Channels
Most Significant Changes To Partner Program Over The Past Year: N/A
Partner Program Details: /partner-program-guide/ppg2023-details.htm?c=280
Unitrends, a Kaseya company
Program Name: Unitrends Partner Program
Year Program Established: 2016
Channel Chief: Adam Larrabee, VP, New Sales & Channel Management
Most Significant Changes To Partner Program Over The Past Year: In 2022 we continued to expand the Unitrends Partner Program to incorporate partners from our sister company, Spanning, offering more backup solutions from a single vendor. Additionally, we added products to the Unitrends Xtra program, providing Unitrends resellers with access, consistent discounts and enablement programs for the Kaseya IT Complete portfolio.
Partner Program Details: /partner-program-guide/ppg2023-details.htm?c=286
Unitrends, a Kaseya company
Program Name: Unitrends Xtra Program
Year Program Established: 2020
Channel Chief: Adam Larrabee, VP, New Sales & Channel Management
Most Significant Changes To Partner Program Over The Past Year: Unitrends Xtra was launched in late 2020, so 2022 was about communicating and onboarding partners into the expanded program. The program director led internal teams as well as countless online enablement and introduction workshops to inform, train and onboard resellers into selling the full IT Complete portfolio.
Partner Program Details: /partner-program-guide/ppg2023-details.htm?c=287
Veeam Software
Program Name: Veeam ProPartner Program for Veeam Value-Added Resellers
Year Program Established: 2006
Channel Chief: Larissa Crandall, VP, Global Channel and Alliances
Most Significant Changes To Partner Program Over The Past Year: We increased our focus on technical enablement this year, based on feedback from our sellers. Our technical sellers particularly liked taking advantage of our Hands-On lab program this year. We also ensured that our incentives focus on the technical sellers as well and will even more so in 2023.
Partner Program Details: /partner-program-guide/ppg2023-details.htm?c=288
Veritas Technologies
Program Name: Veritas Partner Force
Year Program Established: 2015
Channel Chief: Mike Walkey, SVP, Global Channels and Alliances
Most Significant Changes To Partner Program Over The Past Year: We’ve increased our partner services capability by training partners at the same skill level as Veritas employees. We’ve delivered profitable programs and promotions to help drive the transition to subscription and net new logo acquisition. We’ve added more channel technical pre-sales resources to drive the engagement in all regions.
Partner Program Details: /partner-program-guide/ppg2023-details.htm?c=291
Wasabi Technologies
Program Name: Wasabi Partner Network
Year Program Established: 2018
Channel Chief: Marty Falaro, EVP and COO
Most Significant Changes To Partner Program Over The Past Year: In 2022, Wasabi launched a dedicated OEM program for those partners that want to offer their customers a complete, turnkey solution. By integrating Wasabi hot cloud storage into their existing intellectual property, partners bring a simplified, well-rounded solution to their customers and add more dollars to their revenue stream.
Partner Program Details: /partner-program-guide/ppg2023-details.htm?c=301