Arctic Wolf Doubles Down On Channel With Enhanced Partner Program

In this episode of The Partner Program Pitch, hear channel veteran and Arctic Wolf Global Channel Chief Bob Skelley share the company’s latest enhancements to its channel program, from incentives that unlock additional benefits to partnership tiers that foster learning and development, enable growth and fuel demand.

As solution providers up their game to meet customer demand for the hottest technology, the right vendor partner program is key to their success.

CRNtv welcomes vendors to The Partner Program Pitch to share with the channel what makes their channel program unique, starting with an elevator pitch on why solution providers should join their partner program

CRNtv’s Jennifer Zarate talks with Bob Skelley, senior vice president of global channels at Arctic Wolf, about the cybersecurity company’s partner program enhancements, focus on investing in top-performing channel partners “while outlining a clear path for partners of all sizes to grow with and expand their strategic relationship with the company.”

“We’re 100 percent channel, so we put all of our energy and effort into nurturing those channel partner relationships,” Skelley told CRNtv. “We’re in an incredibly hot market in cybersecurity. We’re doubling year-on-year and we’ve just announced a obrand new partner program for partners to really double down their investments with us while we double down with them.”

Company At A Glance

Location: Eden Prairie, Minnesota

Number of partners: 600+

Percentage of sales that go through the channel: 100%

Product and services in which Arctic Wolf specializes in:

*Security Operations

*Managed Risk

*Managed Detection & Response (MDR)

*Managed Security Awareness

*Managed Cloud

“The annual recurring revenue is huge and obviously partners are looking to develop that revenue stream and be able to count on that revenue year-in-and-year-out,” Skelley said. “It helps their evaluation in the marketplace and so recurring revenue is core across all of our products and services.”

Partner Program Details

Year channel program established: 2016

Program tiers: The Wolf Pack and Authorized Partners

Eligible partner-types:

*Solution Providers

*Managed Service Providers

*Global System Integrators

*Large and National Solution Providers

“We have sales training online available through our portal, we have technical training that we’ll even come into your shop and deliver, and no, there is no cost,” said Skelley.

Tune in to CRNtv to learn more about partnering with Arctic Wolf.