Intel Security Unveils New Logo, New Strategy Details For McAfee After It Spins Out

With a slew of new products and a new name, Intel Security is also getting a new look.

At the company's Focus 16 event in Las Vegas on Tuesday, Intel Security announced the launch of a new logo (pictured) that will be the face of the company as it takes on the McAfee name following its spinout from parent company Intel in April.

The new logo is a "visual representation of the future" for Intel Security, Senior Vice President and General Manager (and soon-to-be McAfee CEO) Chris Young said.

[Related: 6 Hot New Intel Security Products From Focus 16 Event]

"It's a symbol for us of a new beginning," Young said to the approximately 3,500 customers and partners in the audience. "It’s a visual representation of what's core to our DNA, and our strategy," he said.

The logo calls back to the company's legacy roots as McAfee, a name it held before its 2010 acquisition by Intel for $7.6 billion and will return to after its spinout deal to private equity firm TPG closes early next year. Young said the red color of the logo recognizes the McAfee past, with the shield shape representing defense and the two interlocking components representing "togetherness" with the rest of the industry.

"We're looking forward to the future. We're not looking back … Our challenges in our industry have moved on and so must we. We're looking forward as a new organization, and we will accelerate what we're doing so we can be better at solving your challenges in the future," Young said.

Young said being a standalone security vendor will present three benefits to the company: focus on cyber security, accelerated innovation and the ability to grow more quickly in the market. The new company will have around 7,500 employees globally and $2 billion in revenue, he said. What won't change at the "new McAfee," Young said, is the company's commitment to its products, roadmap and partners.

To that end, Intel Security has invested $500 million over the past year in organic development and "accelerated innovation," Young said. The new products included major revamps around endpoint, data center, data protection, and cloud security, as well as expanding DXL to new technology partners and open sourcing the threat intelligence network.

Atos Chief Operating Officer for Big Data and Security, Pierre Barnabe, detailed one way a partner can work with Intel Security under this new vision, as the European IT services provider rolled out a managed security services offering in partnership with the vendor. Atos will deliver the full McAfee Threat Defense Lifecycle offering as a managed service, available in the cloud, hybrid or on-premises, leveraging its big data and analytics expertise.

Barnabe said new approaches like this are needed to provide real-time security capabilities and response. He said these types of advanced security solutions will be key to "change the game and shake the tree" when it comes to a rising tide of sophisticated cyber threats to businesses.

"This is where we believe we are bringing the differentiation and where, with McAfee, we believe we have a strong future … We will have to face a shortage of talent; machine automation and orchestration will help us to face this challenge and bring experts to the high need of decision making for cyber security," Barnabe said.

These launches at Focus 16 fit into a three-phase strategic direction that Intel Security has taken as a standalone company. The first phase of the strategy, which the company unveiled at the Focus event last year, was on integration, with emphasis on total cost of ownership, connections and the cloud. Now, Young said Intel Security is moving to the second phase, with a focus on automation to drive security outcomes, use-case driven workflows, solutions and a broad ecosystem. The next phase to come, he said, will be around orchestration, with security-as-service and analytics.

"Our commitment to all of you is that we won't just be one of the largest, but our goal is that we won’t rest until we're the best," Young said.