2022 Partner Program Guide: 5-Star Software Vendor Programs
As part of the Partner Program Guide, CRN designates some vendor channel programs as 5-Star Programs. Here are the 5-Star programs among software and application vendors for 2022.
The 2022 Partner Program Guide offers the information solution providers need to evaluate the channel programs operated by the IT vendors they work with or are considering partnering with. The guide is based on detailed applications submitted by vendors – just over 300 this year – outlining all aspects of their partner programs.
The 2022 Partner Program Guide offers the information solution providers need to evaluate the channel programs operated by the IT vendors they work with or are considering partnering with. The guide is based on detailed applications submitted by vendors – just over 300 this year – outlining all aspects of their partner programs.
As part of the Partner Program Guide, CRN designates some programs as 5-Star Partner Programs because they provide the most comprehensive lineups of incentives, training, services and benefits.
Here we provide snapshots of the 5-Star designees in the software and application space. Details of every vendor’s partner program can be found here.
Other slide shows in the 5-Star Partner Program Guide series running this week will include companies that provide products and services in systems and data center, networking and unified communications, security, cloud platforms and infrastructure, devices and peripherals, and data storage and backup. While many companies provide products and services that span multiple technologies, we’ve assigned each vendor to the slide show for the technology category in which they are most prominent.
Accedian
Program Name: Skylight 4X Partner Program
Year Program Established: 2018
Channel Chief: Sergio Bea, VP, Global Enterprise, Channel Sales
Partner Program Goals And Insights For 2022: Accedian plans to implement $50,000 per month, per partner of unaided sales combined with a self-sufficiency enablement model. It will continue developing and scaling MSP/MSSP partnerships to drive new revenue growth opportunities.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=4
Acumatica
Program Name: Acumatica Partner Program
Year Program Established: 2010
Channel Chief: Sanket Akerkar, Chief Revenue Officer
Partner Program Goals And Insights For 2022: In 2022, Acumatica plans to continue expansion of its network of qualified international partners. Further, the company will migrate partners to cloud solutions and increase the number of net-new accounts coming through partners.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=6
AppDynamics (part of Cisco Systems)
Program Name: AppDynamics Global Partner Program
Year Program Established: 2021
Channel Chief: Mark Maslach, VP, Global Channels and Strategic Alliances
Partner Program Goals And Insights For 2022: AppDynamics’ priorities are to increase partner profitability and rewards based on their work with AppDynamics and provide closer alignment to Cisco’s sales motion to give them the opportunity to build out full-stack observability practices.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=13
Automation Anywhere
Program Name: Advantage Partner Program
Year Program Established: 2018
Channel Chief: Ben Yerushalmi, SVP, Global Alliances & Channels
Partner Program Goals And Insights For 2022: Automation Anywhere’s new Verified Services Partner Program differentiates partners who have deep technical expertise in automation technologies and have the competencies and capabilities to implement the company’s cloud-native, AI-powered Automation 360 platform.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=26
AvePoint
Program Name: AvePoint Partner Program
Year Program Established: 2021
Channel Chief: Jason Beal, SVP, Global Partner & Partner Ecosystems
Partner Program Goals And Insights For 2022: AvePoint has prioritized its MDF program, which continues to evolve based on frequently solicited partner feedback. It also will prioritize a certification program to empower partners to master specific skills.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=30
Blue Prism
Program Name: Blue Prism Partner Engage Program
Year Program Established: 2019
Channel Chief: Linda Dotts, Chief Partner Strategy Officer
Partner Program Goals And Insights For 2022: Blue Prism aims to expand partner growth into higher revenue and certification tiers, increase flexibility in how partners can achieve sales incentives, and leverage cloud application marketplaces for increased lead referrals.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=42
BMC
Program Name: BMC Partner Advantage Program
Year Program Established: 2012
Channel Chief: Pam Johansen, AVP, Pillar and Channel Operations
Partner Program Goals And Insights For 2022: In 2022, BMC will continue to focus on SaaS transformation within its existing partner community and strategically expand the BMC ecosystem, as the channel will be the accelerator to BMC’s sales growth.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=44
Broadcom Software
Program Name: Broadcom Software Advantage Partner Program
Year Program Established: 2020
Channel Chief: Cynthia Loyd, VP, Global Enterprise, Partner and Commercial Sales
Partner Program Goals And Insights For 2022: Broadcom is pivoting from a stabilization of the base and renewals-focused strategy to one focused on growth, adoption and driving superior customer experiences. It is also pushing partners to focus on improving their skills and capabilities.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=46
Congruity360
Program Name: Congruity360 Partner Program
Year Program Established: 2021
Channel Chief: Morgan Hartley, Director of Global Channels
Partner Program Goals And Insights For 2022: Congruity360 plans to create brand awareness by building a top-notch partner program to complement its data management offering. It also aims to accelerate partners’ success through enhanced on-boarding and enablement.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=63
Creatio
Program Name: Creatio Partner Program
Year Program Established: 2015
Channel Chief: Alex Donchuk, SVP, Alliances and Partnerships
Partner Program Goals And Insights For 2022: One of Creatio’s focuses for 2022 is to help partners grow their business by developing solutions. The company offers up to 80 percent partner margin for solutions they develop, which allows them to significantly increase their revenue.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=69
DH2i
Program Name: DxAdvantage Partner Program
Year Program Established: 2016
Channel Chief: Connor Cox, Director of Business Development/Product Manager
Partner Program Goals And Insights For 2022: The No. 1 goal for DH2i’s partner program in 2022 is to increase its partners’ revenue by 60 percent year over year.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=84
Eleveo
Program Name: Eleveo Partner Program
Year Program Established: 1999
Channel Chief: Barry Williams, VP, Sales and Product
Partner Program Goals And Insights For 2022: The most effective way Eleveo is serving partners is to continue developing advanced contact center features and functions to strengthen its value proposition to partners’ customers and prospects.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=91
Everbridge
Program Name: Everbridge Partner Program
Year Program Established: 2020
Channel Chief: Jasmina Muller, VP, Global Channel Partnerships
Partner Program Goals And Insights For 2022: Everbridge will launch a new partner portal, offer more opportunities to leverage the partner program and work more closely with channel partners.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=95
Genesys
Program Name: Ascend Partner Program
Year Program Established: 2021
Channel Chief: Ken Archer, SVP, Global Channel Sales
Partner Program Goals And Insights For 2022: Genesys has built a culture around channel-first, not just channel-friendly. It has brought in leaders to build sustaining channel assets, doubled channel head count, on-boarded 154 new partnerships, and collapsed time-torevenue substantially.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=107
GitLab
Program Name: GitLab Partner Program
Year Program Established: 2020
Channel Chief: Michelle Hodges, VP, Worldwide Channels
Partner Program Goals And Insights For 2022: In 2022, GitLab aims to elevate partners’ skills in key areas such as DevSecOps and AI/ML. Partner training programs and enhanced accessibility for developers and business leaders are top priorities this year.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=110
HashiCorp
Program Name: HashiCorp Partner Network
Year Program Established: 2017
Channel Chief: Michelle Graff, Senior Director, Partner Sales
Partner Program Goals And Insights For 2022: HashiCorp’s goals include enhancing investments and rewards to partners for influencing customer acquisition and customer adoption and retention through new competency programs, advisory services training and incentive funds.
Partner Program Details:
HelpSystems
Program Name: HelpSystems Global Partner Program
Year Program Established: 1990
Channel Chief: Renee Ritter, Managing Director, Global Partner Program
Partner Program Goals And Insights For 2022: HelpSystems aims to launch its new global partner program and realize increased revenue growth over 2021 that is fulfilled through partners.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=114
Hitachi Vantara
Program Name: Hitachi Vantara Partner Program
Year Program Established: 2018
Channel Chief: Kimberly King, SVP, Global Strategic Partners and Alliances
Partner Program Goals And Insights For 2022: Hitachi Vantara plans to continue to elevate and improve the partner experience, accelerate go-to-market speeds, increase automation and partner flexibility, expand collaboration opportunities and improve partner profitability.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=116
IFS
Program Name: IFS Partner Network
Year Program Established: 2012
Channel Chief: Merlin Knott, Global Head of Partner, Channels
Partner Program Goals And Insights For 2022: IFS aims to increase the overall percentage of company revenue that comes through the channel and see partners drive more indirect revenue on their own paper.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=121
IGEL
Program Name: IGEL Velocity
Year Program Established: 2021
Channel Chief: Balaji Subramanian, SVP and Global Channel Chief
Partner Program Goals And Insights For 2022: In 2022, IGEL will be migrating away from offering generic program elements and instead will focus on creating bespoke programs that are more meaningful and relevant to elite and strategic partners.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=122
Intuit
Program Name: QuickBooks Solution Provider Program
Year Program Established: 2006
Channel Chief: Gavin Orleow, VP, Worldwide Channel Sales
Partner Program Goals And Insights For 2022: Intuit has introduced a reseller commercial model, an economic approach to help the IT channel strengthen their portfolios and expand to back-office business apps.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=138
Ivanti
Program Name: Ivanti Partner Program
Year Program Established: 2017
Channel Chief: Matt Reedman, VP, Global Channels and Operations
Partner Program Goals And Insights For 2022: Ivanti will be providing a new portal that allows a personal, contextual user experience and will enable sales process efficiencies, including a new marketing enablement portal that will support net-new and cross-sell initiatives.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=139
Laserfiche
Program Name: Laserfiche Solution Provider Program
Year Program Established: 1990
Channel Chief: Taylor Grosso, Director of Channel Sales & Customer Success – Americas
Partner Program Goals And Insights For 2022: In 2022, Laserfiche intends on growing its marketplace even further and bringing the channel and user communities closer together.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=147
M-Files
Program Name: The M-Files Partner Program
Year Program Established: 2021
Channel Chief: Scott Erickson, SVP, Worldwide Channel Sales
Partner Program Goals And Insights For 2022: M-Files aims to further increase the number of new partners being added to the ecosystem and accelerate growth in channel bookings.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=160
Micro Focus
Program Name: Micro Focus Partner Program
Year Program Established: 2019
Channel Chief: Mike O’Neill, President, Worldwide Indirect Sales
Partner Program Goals And Insights For 2022: Micro Focus is working on a number of initiatives and program enhancements throughout 2022 in preparation for a fiscal year 2023 program launch.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=164
Morpheus Data
Program Name: Morpheus Data MVP
Year Program Established: 2019
Channel Chief: Gul Paryani, VP, Global Channels
Partner Program Goals And Insights For 2022: Morpheus’ 2022 is all about focus. The company said it will never say no to bringing in new partners, but it has many that are quickly becoming experts. Success will come from spending the right amount of time to ensure their success as well.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=166
N-able
Program Name: N-able Partner Program
Year Program Established: 2021
Channel Chief: Frank Colletti, EVP, Worldwide Sales
Partner Program Goals And Insights For 2022: N-able is partner-led and extremely focused on the success of its partners. In 2022, it will continue to support the team and work to lead the healthy growth of the industry and the betterment of all MSPs worldwide.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=167
NetDocuments
Program Name: NetDocuments Partner Program
Year Program Established: 1998
Channel Chief: Reza Parsia, VP, Strategic Partnerships
Partner Program Goals And Insights For 2022: NetDocuments aims to double the enablement of technical certifications and the number of new partners in its SMB, corporate, government and international segments of partners.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=169
Nintex
Program Name: Nintex Partner Program
Year Program Established: 2008
Channel Chief: Joe Peterson, VP, Channel Sales and Strategy
Partner Program Goals And Insights For 2022: Nintex is focused on increasing cloud adoption with Nintex Workflow Cloud. It also is growing its partner network with the addition of more solution-selling partners and enhancing enablement through training and certifications.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=178
NS1
Program Name: NS1 Channel Program
Year Program Established: 2019
Channel Chief: Stacy Desrosiers, Sr. Director, Channels
Partner Program Goals And Insights For 2022: NS1 has two key goals: Transitioning to a channel-first company where the majority of, if not all, deals come through the channel and developing a new tier of partners focused on service delivery.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=181
OpsRamp
Program Name: OpsRamp Partner Program
Year Program Established: 2018
Channel Chief: Paul Brodie, VP, Global Channel Sales
Partner Program Goals And Insights For 2022: The OpsRamp Partner Program works closely with each of its partner organizations to help create and expand new recurring revenue streams in the growing IT operations management market.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=186
Oracle NetSuite
Program Name: NetSuite Solution Provider Program
Year Program Established: 2002
Channel Chief: Craig West, GVP, Channel Sales and Alliances, Oracle NetSuite
Partner Program Goals And Insights For 2022: This year Oracle NetSuite will launch a new global program called SuiteLife Campus, which is designed to help partners organically build talent within their organization through a four-week dedicated training program for new consultants.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=188
Puppet
Program Name: The Puppet Channel Partner Program
Year Program Established: 2022
Channel Chief: Leslie Lorenco, Global Director of Channel Sales
Partner Program Goals And Insights For 2022: The goal of the Puppet Partner Program is to focus on enabling partners that are technically adept and capable of driving services. It has launched its new program with a technical competency and plan to add additional competencies.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=203
Qlik
Program Name: Qlik Partner Program
Year Program Established: 2005
Channel Chief: Poornima Ramaswamy, EVP, Global Solutions & Partners
Partner Program Goals And Insights For 2022: Qlik modernized the partner program to enable lifetime value- driven customer relationships through its Cloud Services track. This helps partners make the shift from a focus on indirect perpetual license sales to building recurring revenue streams.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=205
Quest Software
Program Name: Quest Partner Circle Program
Year Program Established: 2016
Channel Chief: Todd Werner, VP, Global Channels
Partner Program Goals And Insights For 2022: Quest aims to accelerate growth with service providers by investing in enablement, improved operations support and increased incentives. The company also is planning to offer better training and partner self-sufficiency.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=207
Red Hat
Program Name: Red Hat Partner Connect
Year Program Established: 2006
Channel Chief: Stefanie Chiras, SVP, Partner Ecosystem Success
Partner Program Goals And Insights For 2022: In 2022, Red Hat remains committed to creating a unified experience for partners across all functions, industries and verticals. In doing so, Red Hat aims to introduce better partner tools, data resources and reward opportunities.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=210
Sage Software
Program Name: Sage Intacct Partner Program
Year Program Established: 2010
Channel Chief: Aziz Benmalek, EVP of Partners and Alliances
Partner Program Goals And Insights For 2022: Sage Software is continuing to expand its focus on vertical-specific sales and delivery enablement of reseller partners.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=216
Salesforce
Program Name: Salesforce Partner Program
Year Program Established: 1999
Channel Chief: Tyler Prince, EVP – Alliances & Channels
Partner Program Goals And Insights For 2022: Salesforce’s 2021 acquisition of Slack created tremendous opportunities for ecosystem partners to help their customers transform workflows. Partners can build advisory services and solutions that deliver the power of Slack and Salesforce.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=217
SAP
Program Name: SAP PartnerEdge
Year Program Established: 2005
Channel Chief: Karl Fahrbach, Chief Partner Officer
Partner Program Goals And Insights For 2022: SAP constantly enhances and improves its partner program based on partner feedback. In 2022, it will make major changes to its partner competency structure where it will debut a new architecture in addition to other major program enhancements.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=221
Siemens Digital Industries Software
Program Name: Siemens Digital Industries Software Global Partner Program
Year Program Established: 2007
Channel Chief: Jeff Zobrist, VP, Global Partner Network and Go-To-Market
Partner Program Goals And Insights For 2022: Siemens aims to continue transitioning its business models and partnerships to SaaS by focusing on sell, service and build business outcomes, including shifting from project-based wins to adoption and long-term relationships.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=242
Software AG
Program Name: Software AG Partner Connect Program
Year Program Established: 2020
Channel Chief: Jason Johns, SVP, Global Alliances & Channels
Partner Program Goals And Insights For 2022: Software AG aims to attract premier partners, implement an MSP program and offer a master level for interested implementation partners to improve global delivery coverage.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=245
Splunk
Program Name: Splunk Partnerverse Program
Year Program Established: 2022
Channel Chief: Bill Hustad, VP, Alliances and Channel Ecosystems
Partner Program Goals And Insights For 2022: Splunk’s goals for this year are to migrate partners to cloud solutions and focus on a small number of elite partners.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=250
SupportLogic
Program Name: Partner Experience Plus
Year Program Established: 2021
Channel Chief: Dave Feliu, Director of Global Channels and Alliances
Partner Program Goals And Insights For 2022: SupportLogic’s goals include new partner adoption and having first-year channel revenue account for 20 percent of overall company revenue. The program is just launching and the channel revenue contribution will scale in years two and three.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=253
SUSE
Program Name: SUSE One Partner Program
Year Program Established: 2020
Channel Chief: Rachel Cassidy, SVP, Global Channels & Alliances
Partner Program Goals And Insights For 2022: SUSE will continue to expand and refine the key benefits and requirements for each partner specialization and bring new functionality to the partner portal to simplify and centralize more partner interactions.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=254
Synopsys
Program Name: Synopsys Partner Program
Year Program Established: 2021
Channel Chief: Tom Herrmann, VP, Global Channels & Alliances
Partner Program Goals And Insights For 2022: Synopsys will continue to enhance its partner program with an ongoing focus on ease of doing business, profitability and predictability based on an overall partner-first mentality across the organization.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=256
TIBCO Software
Program Name: TIBCO Partner Program
Year Program Established: 2020
Channel Chief: Tony Beller, SVP, Worldwide Partners and OEM Sales
Partner Program Goals And Insights For 2022: TIBCO plans to align partner program Incentives to field sales incentives. The company also aims to amplify thought leadership to build brand awareness.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=267
Zenoss
Program Name: Zenoss Partner Network
Year Program Established: 2014
Channel Chief: Pritesh Upadhyay, Chief Revenue Officer
Partner Program Goals And Insights For 2022: Zenoss will be focused on partner recruitment and enablement as well as increasing channel sales.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=297