2021 Partner Program Guide: 5-Star Emerging Vendors

CRN designated the partner programs of these emerging technology vendors as 5-Star.

The Next Generation

IT vendors generally turn to the channel after their initial startup years as they look to expand sales beyond their early-adopter customers. It’s unusual for young companies to have extensive partner programs – and rarer still for them to have partner programs that rate a 5-Star designation.

The CRN 2021 Partner Program Guide offers the information solution providers need to evaluate the channel programs operated by the distributors they work with or are considering partnering with. The guide is based on detailed applications submitted by vendors and distributors – more than 275 this year – outlining all aspects of their partner programs.

As part of the Partner Program Guide, CRN designates some programs as 5-Star Partner Programs because they provide the most comprehensive lineups of incentives, training, services and benefits.

Here we provide snapshots of the 5-Star designees among emerging vendors – IT companies founded between 2015 and 2021. Details of every vendor’s partner program can be found at /partner-program-guide/ppg2021.htm.

Other slide shows in the 5-Star Partner Program Guide series running this week include companies that provide products and services for systems and data centers, cloud platforms and infrastructure, networking and unified communications, devices and peripherals, security, software, and data storage and backup. While many companies provide products and services that span multiple technologies, we’ve assigned each vendor to the slide show for the technology category in which they are most prominent.

Appgate

Company Founded: 2020

Program Name: Appgate Partner Network

Year Program Established: 2020

Channel Chief: Tina Gravel, SVP, Global Channels, Alliances

Companies reveal their partner program goals for 2021: Appgate aims to increase the overall percentage of company revenue that comes through the channel. It also plans to launch a new rewards channel program called the Sentinel Program and launch new certifications.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=15

Axonius

Company Founded: 2017

Program Name: Axonius Correlated Partner Program

Year Program Established: 2020

Channel Chief: Mark Daggett, Worldwide Channel, Alliances

Companies reveal their partner program goals for 2021: Axonius plans to launch a technical certification program and work with more partners to utilize the SaaS version of the Axonius Cybersecurity Asset Management Platform and deploy its technology in their own environments.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=31

BlueVoyant

Company Founded: 2017

Program Name: BlueVoyant Channel Partner Program

Year Program Established: 2017

Channel Chief: Steve DeSantis, Head of Partnerships, Alliances

Companies reveal their partner program goals for 2021: BlueVoyant is dedicated to channel partner growth, which requires boosting existing partnerships in North America and building out the cyber-risk sales channel.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=37

Erwin

Company Founded: 2016

Program Name: erwin Partner Program

Year Program Established: 2016

Channel Chief: Dave Casillo, Chief Revenue Officer

Companies reveal their partner program goals for 2021: The company will be integrated into Quest during 2021. While Erwin is working to ensure a seamless transition for partners, it is also building the bridge for partners to reap the rewards of the combined organization.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=77

Geoverse

Company Founded: 2018

Program Name: Geoverse Partner Program

Year Program Established: 2020

Channel Chief: Bob Gault, Chief Commercial Officer

Companies reveal their partner program goals for 2021: Geoverse will continue to identify, select, train and equip elite-level partners in the industrial, transportation, oil and gas, mining, and SLED market verticals.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=90

HP Inc.

Company Founded: 2015

Program Name: HP Amplify

Year Program Established: 2020

Channel Chief: Luciana Broggi, Global Head of Routes To Market

Companies reveal their partner program goals for 2021: HP Amplify makes it easier for partners to build new capabilities and engage customers on a deeper level. With 99 percent of commercial revenue partners registered, HP is on track to enable partners with the right capabilities and insight.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=97

HYCU

Company Founded: 2018

Program Name: Global Partner Program

Year Program Established: 2018

Channel Chief: Bogdan Viher, VP, International Sales, Channels

Companies reveal their partner program goals for 2021: HYCU’s goals are to increase the number of MSPs offering HYCU as an as-a-service offering to their own customers and boost the number of opportunities for partners to maximize their revenue through multi-cloud data protection offerings.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=98

Infiot

Company Founded: 2018

Program Name: Infiot Partner Program

Year Program Established: 2019

Channel Chief: Parag Thakore, CEO

Companies reveal their partner program goals for 2021: Infiot wants partners to increase the amount of deployment and services that go through them and sell its broad portfolio to build their business. Education, tools, pre- and post-sales support and marketing strategies are key.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=105

Ivanti

Company Founded: 2017

Program Name: Ivanti Partner Program

Year Program Established: 2017

Channel Chief: Erik Randles, SVP, Global Channels, Alliances

Companies reveal their partner program goals for 2021: Ivanti will provide larger market opportunities through increased investment in marketing and solution-selling programs to enable partners to achieve double-digit revenue growth in 2021.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=116

One Identity

Company Founded: 2016

Program Name: One Identity Partner Circle Program

Year Program Established: 2016

Channel Chief: Andrew Clarke, Global Head, Channels, Alliances

Companies reveal their partner program goals for 2021: One Identity’s program will evolve to be more competency-led. Partners develop their skills around the technologies core to their experience, while customers are looking to align with partners that are best positioned to tackle the deployment.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=157

Vertiv

Company Founded: 2016

Program Name: Vertiv Partner Program

Year Program Established: 2016

Channel Chief: Peter Klanian, VP, Americas Channel

Companies reveal their partner program goals for 2021: Vertiv is doubling down on its commitment to making it easy for partners to sell Vertiv offerings and drive higher margins. This includes a more robust product configurator platform that provides reference designs and guarantees compatibility.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=264

Wasabi Technologies

Company Founded: 2015

Program Name: Wasabi Partner Network

Year Program Established: 2018

Channel Chief: Marty Falaro, EVP, Chief Operating Officer

Companies reveal their partner program goals for 2021: Wasabi will continue recruitment to grow and at least double the partner base in 2021. It aims to grow channel revenue to over 50 percent of overall revenue and will launch two new learning paths and associated sales certifications.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=270