2021 Partner Program Guide: 5-Star Systems And Data Center Programs
As part of the Partner Program Guide, CRN designates some vendor channel programs as 5-Star Partner Programs. Here are the 5-Star designees in the systems and data center space for 2021.
A Systems-Wide Approach
IT vendors spent much of 2020 helping channel partners make their way through the COVID-19 crisis, providing financial flexibility amid the sudden economic uncertainty and creating ways for partners to market and sell their products and services in a no-contact world.
But despite the challenging year, many IT companies have continued to expand and improve their channel partner programs, offering solution provider partners the support, resources and incentives they need to be successful as the economy improves.
That includes IT vendors who develop IT hardware and software used to power and manage the data centers at the core of the IT systems for many businesses and organizations.
The CRN 2021 Partner Program Guide offers the information solution providers need to evaluate the channel programs operated by the IT vendors they work with or are considering partnering with. The guide is based on detailed applications submitted by vendors – more than 275 this year – outlining all aspects of their partner programs.
As part of the Partner Program Guide, CRN designates some programs as 5-Star Partner Programs because they provide the most comprehensive lineups of incentives, training, services and benefits.
Here we provide snapshots of the 5-Star designees in the system and data center space. Details of every vendor’s partner program can be found at /partner-program-guide/ppg2021.htm.
Other slide shows in the 5-Star Partner Program Guide series running this week will include companies that provide products and services for networking and unified communications, cloud platforms and infrastructure, software and applications, security, devices and peripherals, and data storage and backup. While many companies provide products and services that span multiple technologies, we’ve assigned each vendor to the slide show for the technology category in which they are most prominent.
CyberPower
Program Name: CyberPower Channel Partner Alliance
Year Program Established: 2016
Channel Chief: Scott W, Koller, VP, Channel Sales
Companies reveal their partner program goals for 2021: CyberPower is focused on efficiently getting MDF into the hands of top-performing partners to help grow their power business and launching out-of-the box marketing campaigns and initiatives.
Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=64
Dell Technologies
Program Name: Dell Technologies Partner Program
Year Program Established: 2017
Channel Chief: Rola Dagher, Global Channel Chief
Companies reveal their partner program goals for 2021: Dell is focused on increased partner opportunity for new customer and line-of-business acquisition, accelerated growth and profit potential with further access to the portfolio, and a streamlined end-to-end experience.
Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=68
Eaton
Program Name: PowerAdvantage Partner Program
Year Program Established: 2009
Channel Chief: Herve Tardy, VP, GM, Distributed Power Quality Division
Companies reveal their partner program goals for 2021: Eaton has new programs to help partners power through the impacts of COVID-19 while adding value to their customers, providing them with free remote monitoring license trials and extended channel flooring programs for 90 days.
Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=73
Hewlett Packard Enterprise
Program Name: HPE Partner Ready Program
Year Program Established: 2002
Channel Chief: George Hope, Worldwide Head of Partner Sales
Companies reveal their partner program goals for 2021: In 2021 HPE will have more partners embarking on as-a-service journeys. The company wants to drive continued partner profitability and reward partners who are aligning investments to HPE’s strategy.
Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=95
IBM
Program Name: IBM PartnerWorld Program
Year Program Established: 1999
Channel Chief: David La Rose, GM, IBM Partner Ecosystem
Companies reveal their partner program goals for 2021: The reimagined PartnerWorld Program aligns to Build, Service and Sell. New Build and Service tracks provide tailored benefits and offers.
Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=99
Intel
Program Name: Intel Partner Alliance
Year Program Established: 2021
Channel Chief: John Kalvin, VP, GM, Global Scale, Partners
Companies reveal their partner program goals for 2021: Key for 2021 will be on-boarding all partners from the legacy programs and recruiting new partners. Other top goals include driving training and competencies and creating a valuable experience with the Intel Solutions Marketplace.
Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=110
iXsystems
Program Name: TrueNAS Partner Program
Year Program Established: 2015
Channel Chief: Brett Davis, EVP
Companies reveal their partner program goals for 2021: iXsystems experienced 100 percent year-over-year growth in its reseller channel in 2020 and expects another year of 100 percent growth in 2021.
Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=117
Legrand – Raritan and Server Technology
Program Name: Raritan and Server Technology Partner Program
Year Program Established: 2002
Channel Chief: Mike Johnston, VP, Channel Sales
Companies reveal their partner program goals for 2021: Legrand is overhauling its partner portal to allow for inclusion of new solutions from acquisitions. The company has increased content syndication and digital tools for partners and added channel support to ensure ease of doing business.
Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=125
Lenovo
Program Name: Lenovo Partner Engage Program, Data Center Group
Year Program Established: 2005
Channel Chief: Steve Biondi, North America Channel Chief, Data Center Group
Companies reveal their partner program goals for 2021: Lenovo is continuing to accelerate its “Channel First” position, which is simple but foundational to what the company does every day. Partners know they have a constant supply of opportunities due to this mantra.
Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=126
Liqid
Program Name: Liqid Channel Partner Progra
Year Program Established: 2020
Channel Chief: Nader Soudah, VP, Channel
Companies reveal their partner program goals for 2021: In the past year Liqid has doubled the size of its workforce and forecasts suggest similar growth in 2021. Its biggest investment in 2021 will be in talent to drive aggressive channel growth.
Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=130
NEC Corporation of America
Program Name: NEC Smart Partner Program for Solutions Integrators
Year Program Established: 2004
Channel Chief: Paul Kievit, SVP, Head of Enterprise Business
Companies reveal their partner program goals for 2021: NEC enables partners to sell a suite of communications and IT solutions and cloud-based applications they way they want. It offers personalized sales and marketing support, high margins, low-density sales territories and deal registration protection.
Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=141
Nutanix
Program Name: Nutanix Elevate Partner Program
Year Program Established: 2020
Channel Chief: Christian Goffi, VP, Channel Sales, Americas
Companies reveal their partner program goals for 2021: 2021 brings new optimizations to the Elevate Program, focusing on partner autonomy to drive sales cycle acceleration. Nutanix is helping partners transform their revenue horizons with Nutanix solution specialization enablement tracks.
Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=151
Nvidia
Program Name: Nvidia Partner Network
Year Program Established: 2014
Channel Chief: Alvin DaCosta, VP, Worldwide Partner Organization
Companies reveal their partner program goals for 2021: Nvidia this year is developing a strategy for – and launching – an ISV Partner Program. It also aims to grow vertical industry-specific competencies and enhance the Professional Services Partner Program.
Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=152
Scale Computing
Program Name: Scale Computing Partner Community
Year Program Established: 2016
Channel Chief: Dave Hallmen, Chief Revenue Officer
Companies reveal their partner program goals for 2021: Scale Computing wants to continue to better enable partners, giving them the tools and resources they need to be self-sufficient through the sales cycle and post-installation.
Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=199
Schneider Electric
Program Name: mySchneider IT Solutions Partner Program
Year Program Established: 1991
Channel Chief: Shannon Sbar, VP, Channels, North America
Companies reveal their partner program goals for 2021: Schneider Electric took deliberate steps to simplify and improve its Opportunity Registration Program. It increased discounts, decreased revenue minimums and did away with complicated tiers to make it easier to protect partners.
Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=13
Schneider Electric
Program Name: EcoXpert Partner Program
Year Program Established: 2015
Channel Chief: Virginie Milhaud, EcoXpert Program Director
Companies reveal their partner program goals for 2021: Schneider Electric will continue to enable partner business expansion by ensuring and supporting development into new applications and technologies.
Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=200
Schneider Electric Industries SAS
Program Name: myschneider Panel Builder Program
Year Program Established: 2019
Channel Chief: Lou Adlerfligel, Global Head – of Panel Builder Channel
Companies reveal their partner program goals for 2021: The company launched digital tools to simplify workload and expedite projects with a focus on driving transformation, generating more business and increasing engagement.
Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=201
Tripp Lite
Program Name: Tripp Lite Partner Program & Premier Partner Program
Year Program Established: 1998
Channel Chief: Shane Kilfoil, SVP, Global Sales, Marketing
Companies reveal their partner program goals for 2021: Tripp Lite is working to ensure partners have the flexibility to adapt to rapidly evolving market dynamics and the creativity to build engagement and retention strategies to differentiate themselves.
Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=250
Vertiv
Program Name: Vertiv Partner Program
Year Program Established: 2016
Channel Chief: Peter Klanian, VP, Americas Channel
Companies reveal their partner program goals for 2021: Vertiv is doubling down on its commitment to making it easy for partners to sell Vertiv offerings and drive higher margins. This includes a more robust product configurator platform that provides reference designs and guarantees compatibility.
Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=264