2021 Partner Program Guide: 5-Star Data Storage And Backup Vendors

As part of the Partner Program Guide, CRN designates some vendor channel programs as 5-Star Partner Programs. Here are the 5-Star designees in the data storage and backup/recovery technology space for 2021.

Back – Up And Running

Despite the economic slowdown in 2020, IT managers in businesses and organizations have continued to wrestle with ever-increasing volumes of data that must be stored, managed and – in the case of security threats, system failures and unforeseen disasters – backed up for recovery.

Amidst the tumult of the last year, many IT vendors have continued to expand and improve their channel partner programs, offering solution provider partners the support, resources and incentives they need to be successful as the economy rebounds in 2021. That includes vendors who develop data storage and backup recovery products and services.

The CRN 2021 Partner Program Guide offers the information solution providers need to evaluate the channel programs operated by the IT vendors they work with or are considering partnering with. The guide is based on detailed applications submitted by vendors – more than 275 this year – outlining all aspects of their partner programs.

As part of the Partner Program Guide, CRN designates some programs as 5-Star Partner Programs because they provide the most comprehensive lineups of incentives, training, services and benefits.

Here we provide snapshots of the 5-Star designees in the data storage and backup/recovery IT space. Details of every vendor’s partner program can be found at /partner-program-guide/ppg2021.htm.

Other slide shows in the 5-Star Partner Program Guide series running this week will include companies that provide products and services for systems and data centers, cloud platforms and infrastructure, networking and unified communications, security, software, and devices and peripherals. While many companies provide products and services that span multiple technologies, we’ve assigned each vendor to the slide show for the technology category in which they are most prominent.

Axcient

Program Name: Axcient Partner Program

Year Program Established: 2016

Channel Chief: Charlie Tomeo, Chief Revenue Officer

Companies reveal their partner program goals for 2021: To spur partner growth, Axcient invested in partner profitability, training and marketing resources. Partners can move up tiers by investing in technical training, joint business plans, go-to-market campaigns and product adoption.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=29

Cloudian

Program Name: Cloudian Partner Program

Year Program Established: 2017

Channel Chief: Lori Wronsky, Director, Channel Marketing

Companies reveal their partner program goals for 2021: Cloudian is helping partners as they seek to acquire new business, strengthen relationships with customers, be creative in their engagements and invest in sales force training.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=49

Cohesity

Program Name: Cohesity Partner Program

Year Program Established: 2017

Channel Chief: Mike Houghton, VP, Worldwide Channel Sales

Companies reveal their partner program goals for 2021: Cohesity is improving tools that enable partners to be more efficient in managing and growing their business. It is focused on enhancing the program structure, especially for service providers.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=52

Commvault

Program Name: Commvault Partner Advantage Program

Year Program Established: 2014

Channel Chief: John Tavares, VP, Global Channel, Alliances

Companies reveal their partner program goals for 2021: Commvault will continue providing the tools, training and incentives that encourage and enable partners to sell more of its portfolio, including SaaS. The company will also increase the net-new accounts coming through partners.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=55

Datto

Program Name: Datto Global Partner Network

Year Program Established: 2017

Channel Chief: Rob Rae, SVP, Business Development

Companies reveal their partner program goals for 2021: Datto is evolving the partner program by enhancing current benefits as well as adding new incentives and benefits in 2021. Datto is committed to the investment and enablement of current and future partners.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=66

DDN

Program Name: PartnerLink

Year Program Established: 2000

Channel Chief: Amy Medeiros, SVP, Corporate Marketing, Inside Sales

Companies reveal their partner program goals for 2021: DDN expects to drive a significantly higher volume of business through the channel in 2021, specifically targeting new customer logos. It has invested in partner support resources to achieve this goal.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=67

NetApp

Program Name: NetApp Unified Partner Program

Year Program Established: 2002

Channel Chief: Chris Lamborn, Head of Global Partner Go To Market, Programs

Companies reveal their partner program goals for 2021: The key to success lies with the move to cloud and being able to support the diverse ways of consuming NetApp. NetApp continues to remove any boundaries for cloud partners and ensure that traditional partners have a clear path to success.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=142

Nexsan, a StorCentric Company

Program Name: Nexsan Partner Program

Year Program Established: 2001

Channel Chief: Read Fenner, VP Global Sales

Companies reveal their partner program goals for 2021: Nexsan’s goal is to achieve the highest standard of partner support so that it can continue to grow business together with its partners.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=146

Panzura

Program Name: Panzura Partner Program

Year Program Established: 2020

Channel Chief: Zach LaVoie, Worldwide Director, Channel Sales

Companies reveal their partner program goals for 2021: Panzura partners can bring their customers technology that lets them use cloud storage like it‘s a globally available data center Partners have access to resources that help them build a stronger pipeline and close more deals.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=166

Pure Storage

Program Name: Pure Partner Program

Year Program Established: 2012

Channel Chief: Andy Martin, VP, Global Partner Sales

Companies reveal their partner program goals for 2021: Enhancements to the Pure Partner Program provide partners with increased incentives, marketing, support, training and a subscription to innovation.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=176

Quantum

Program Name: Quantum Alliance

Year Program Established: 2002

Channel Chief: James Mundle, Global Channel Chief

Companies reveal their partner program goals for 2021: Quantum in 2021 is zeroed in on the recruitment of resellers in markets where it is underserved. It also is expanding sales with existing resellers based on the company’s recent acquisitions.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=179

Rubrik

Program Name: Rubrik Velocity Partner Program

Year Program Established: 2018

Channel Chief: Bertrand Yansouni, VP, Worldwide Channels

Companies reveal their partner program goals for 2021: Rubrik is focused on increasing partner profitability and predictability and expanding opportunities for partners to grow their business.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=191

StorageCraft Technology

Program Name: StorageCraft Partner Success Program

Year Program Established: 2009

Channel Chief: Andy Zollo, VP, Worldwide Sales

Companies reveal their partner program goals for 2021: StorageCraft is focused on helping partners differentiate their brand by re-establishing the value they bring to customers, particularly when it comes to business continuity.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=226

StorMagic

Program Name: StorMagic Channel Program

Year Program Established: 2015

Channel Chief: Brian Grainger, Chief Revenue Officer, Member, Board of Directors

Companies reveal their partner program goals for 2021: StorMagic is aiming to continue the growth of its channel program and provide partners with differentiated products. It wants to expand product lines, providing more opportunities for partners to target edge computing environments.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=227

Tintri by DDN

Program Name: Tintri Partner Program

Year Program Established: 2018

Channel Chief: Tom Ellery, GM, SVP, Field Operations

Companies reveal their partner program goals for 2021: Tintri is looking for partners to continue driving success for top of funnel and new logo initiatives.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=245

Trilio

Program Name: Trilio Partner Program

Year Program Established: 2017

Channel Chief: Tom Lahive, VP, Alliances, Channels

Companies reveal their partner program goals for 2021: Trilio will continue to focus on partner enablement and sales alignment to ensure effective solution-oriented customer engagements and opportunities.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=249

Unitrends, a Kaseya Company

Program Name: Unitrends Partner Program

Year Program Established: 2016

Channel Chief: Adam Larrabee, VP, New Sales, Channel Management

Companies reveal their partner program goals for 2021: Unitrends will focus on bringing the Unitrends Xtra partner program to more partners and regions and include the full suite of Kaseya IT Complete products. It will expand the program to cover the spectrum of technology solutions from Kaseya.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=255

Unitrends, a Kaseya Company

Program Name: Unitrends Xtra Program

Year Program Established: 2020

Channel Chief: Adam Larrabee, VP, New Sales, Channel Management

Companies reveal their partner program goals for 2021: Unitrends Xtra launched in 2020 and provides Unitrends resellers with access, consistent discounts and enablement programs—along with sales, marketing and technical resources—for the Kaseya IT Complete portfolio.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=256

Veeam Software

Program Name: Veeam ProPartner Program for Veeam Value-Added Resellers

Year Program Established: 2006

Channel Chief: Kevin Rooney, VP Americas Channel Sales

Companies reveal their partner program goals for 2021: Partner enablement is a priority and one of the most powerful ways to drive partners’ business to new heights as well as help boost new sales and upsell opportunities. Certifications also are a big focus.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=259

Wasabi Technologies

Program Name: Wasabi Partner Network

Year Program Established: 2018

Channel Chief: Marty Falaro, EVP, Chief Operating Officer

Companies reveal their partner program goals for 2021: Wasabi will continue recruitment to grow and at least double the partner base in 2021. It aims to grow channel revenue to over 50 percent of overall revenue and will launch two new learning paths and associated sales certifications.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=270

WekaIO

Program Name: Weka Innovation Network

Year Program Established: 2019

Channel Chief: Charla Bunton-Johnson, Global Director, Partner Sales, Dev, Marketing

Companies reveal their partner program goals for 2021: WekaIO is working on the implementation and creation of Professional Services Certification training as an extension of current enablement programs. It is also focused on expanding its channel sales and marketing team.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=272