2022 Partner Program Guide: 5-Star Data Storage And Backup Vendor Programs
As part of the Partner Program Guide, CRN designates some vendor channel programs as 5-Star Programs. Here are the 5-Star programs among data storage and backup technology and services for 2022.
Give Me Some (Storage) Space
The 2022 Partner Program Guide offers the information solution providers need to evaluate the channel programs operated by the IT vendors they work with or are considering partnering with. The guide is based on detailed applications submitted by vendors – just over 300 this year – outlining all aspects of their partner programs.
As part of the Partner Program Guide, CRN designates some programs as 5-Star Partner Programs because they provide the most comprehensive lineups of incentives, training, services and benefits.
Here we provide snapshots of the 5-Star designees in the data storage and backup technology and services space. Details of every vendor’s partner program can be found here.
Other slide shows in the 5-Star Partner Program Guide series running this week include companies that provide products and services in software and applications, systems and data center, networking and unified communications, security, devices and peripherals, and cloud platforms and infrastructure. While many companies provide products and services that span multiple technologies, we’ve assigned each vendor to the slide show for the technology category in which they are most prominent.
Axcient
Program Name: Axcient Partner Program
Year Program Established: 2018
Channel Chief: Charlie Tomeo, Chief Revenue Officer
Partner Program Goals And Insights For 2022: Axcient seeks to involve more partners and give them more opportunities to grow their business. It also will increase the amount of MDF available and expand the number of automated campaigns in the Axcient Marketing Portal.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=33
Cohesity
Program Name: Cohesity Channel Partner Program
Year Program Established: 2017
Channel Chief: Mike Houghton, VP, Global Partner Organization
Partner Program Goals And Insights For 2022: Cohesity will continue to focus on enhancing the partner portal to provide features for partners to easily manage their business. It will deliver additional training and enablement content for sales, technical and marketing to help partners grow.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=59
Commvault
Program Name: Commvault Partner Advantage Program
Year Program Established: 2014
Channel Chief: John Tavares, VP, Worldwide Channels and Alliances
Partner Program Goals And Insights For 2022: Commvault will continue rewarding partners for accelerated enablement and performance across the portfolio and invest with them to drive demand and land new customers. It also will use its program stack to keep building momentum with MSPs.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=62
Datto
Program Name: Datto Global Partner Network
Year Program Established: 2017
Channel Chief: Rob Rae, SVP, Business Development
Partner Program Goals And Insights For 2022: Datto is evolving the partner program by enhancing current benefits and adding new incentives and benefits, such as partner sales education, new collateral, and a new lead generation education and program.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=79
DDN
Program Name: PartnerLink
Year Program Established: 2000
Channel Chief: Kimberly Moran-Blad, Head of Field and Channel Marketing
Partner Program Goals And Insights For 2022: DDN’s partner ecosystem includes global solution partners, resellers and technology partners who work with the company’s data management and storage products and services for data-intensive tasks.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=80
Infinidat
Program Name: Infinidat Channel Partner Program
Year Program Established: 2016
Channel Chief: Mitch Diodato, Director of Channel Sales (U.S.)
Partner Program Goals And Insights For 2022: Infinidat plans to expand within its existing partner base and focus on strategic recruiting in white space, making sure it is not stacking partners to avoid channel conflict. The company is ensuring that all new business will be with a channel partner.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=127
NetApp
Program Name: NetApp Unified Partner Program
Year Program Established: 2002
Channel Chief: Jenni Flinders, SVP, Worldwide Partner Organization
Partner Program Goals And Insights For 2022: The key to success lies with the move to cloud and being able to support customers’ diverse ways of consuming NetApp products and solutions. NetApp is focused on being easy to do business with and ensuring that partners have a clear path to success.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=168
Nexsan, a StorCentric Company
Program Name: Nexsan Partner Program
Year Program Established: 2001
Channel Chief: Read Fenner, VP Global Sales
Partner Program Goals And Insights For 2022: Nexsan’s goals are to continue to drive its solutions through its best partners and to help them find new Nexsan customers as well as build out the company‘s solutions in current Nexsan customers.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=175
Panzura
Program Name: Panzura Partner Program
Year Program Established: 2020
Channel Chief: Brian Brogan, VP, Global Channel Sales
Partner Program Goals And Insights For 2022: The Panzura Guarantee program helps clients migrate data to the company’s global file system at no charge and no financial risk. The program, which simplifies the sale and implementation of Panzura’s system, is a benefit to partners.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=194
Pure Storage
Program Name: Pure Storage Partner Program
Year Program Established: 2012
Channel Chief: Wendy Stusrud, VP, Global Partner Sales
Partner Program Goals And Insights For 2022: Pure Storage’s goals for 2022 include increasing partners’ spend across the entire portfolio of products, introducing technology specializations as an option for partners to participate in, and expanding partner-branded services.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=204
Quantum
Program Name: Quantum Alliance
Year Program Established: 2002
Channel Chief: James Mundle, Global Channel Chief
Partner Program Goals And Insights For 2022: Quantum is focused on recruitment of resellers in markets where it is underserved and expanding sales with existing resellers, including those added to the program through Quantum’s recent acquisition.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=206
Rubrik
Program Name: Rubrik Velocity Partner Program
Year Program Established: 2018
Channel Chief: Bertrand Yansouni, VP, Worldwide Channel
Partner Program Goals And Insights For 2022: Rubrik offers partners the opportunity to gain technical, differentiated expertise and capabilities, expand their business, and meet customers’ needs with highly profitable offerings.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=215
StorMagic
Program Name: StorMagic Channel Program
Year Program Established: 2015
Channel Chief: Brian Grainger, President and Chief Revenue Officer
Partner Program Goals And Insights For 2022: StorMagic will look to continue the growth of its channel program into new markets such as video surveillance and consolidate its presence in key territories. It will facilitate new opportunities for partners through new product developments.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=252
Tintri by DDN
Program Name: Tintri Partner Program
Year Program Established: 2018
Channel Chief: Heather Allen, Channel Sales Manager
Partner Program Goals And Insights For 2022: Tintri, a division of Data Direct Networks, provides partners with support to build vertical market and industry specialization capabilities, and pre-sales assessment or consulting professional services skills.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=268
Trilio
Program Name: Trilio 360 Partner Program
Year Program Established: 2017
Channel Chief: Sarah Goodchild, Sr. Director, Worldwide Partner Sales
Partner Program Goals And Insights For 2022: Trilio plans to rebrand and launch program enhancements to build awareness, recruit more partners and formalize program elements. It also plans to expand into new partner types and business models.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=271
Unitrends, a Kaseya Company
Program Name: Unitrends Partner Program
Year Program Established: 2016
Channel Chief: Adam Larrabee, VP, New Sales and Channel Management
Partner Program Goals And Insights For 2022: Unitrends has a few core goals: expansion of the global Unitrends Partner Program, increasing the number of actively marketing partners, launching a new certification program and increasing the number of net-new transacting partners.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=276
Unitrends, a Kaseya Company
Program Name: Unitrends Xtra Program
Year Program Established: 2020
Channel Chief: Adam Larrabee, VP, New Sales and Channel Management
Partner Program Goals And Insights For 2022: Unitrends’ primary goal is to more than double the number of actively transacting partners under the program. It also aims to get a significant percentage selling solutions from at least three product families.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=277
Veeam Software
Program Name: Veeam ProPartner Program for Veeam Value-Added Resellers
Year Program Established: 2006
Channel Chief: Kevin Rooney, VP, Americas Partner Sales
Partner Program Goals And Insights For 2022: Resellers continue to expand cloud offerings and customers will continue requesting and consuming subscription-based models. The key to Veeam‘s success in 2022 will focus on ensuring programs are able to support this behavior.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=280
Wasabi Technologies
Program Name: Wasabi Partner Network
Year Program Established: 2018
Channel Chief: Marty Falaro, EVP, Chief Operating Officer
Partner Program Goals And Insights For 2022: Wasabi will continue to boost the program with free resources, helping partners launch their offers, and proposal-based MDF funds for driving more demand and education. A focus on partner sales skills brings qualified partners.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=291