Qualtrics Market Cap Hits $21.66 Billion After SAP’s Spinoff IPO

SAP reports 17 percent cloud revenue growth in 2020, but overall sales declined 1 percent as traditional software license sales drop during the year.

Qualtrics International, the SAP spinoff that went public Thursday, finished off the week with its stock trading at $44.00 and boasting a market valuation of $21.66 billion

SAP, which acquired Qualtrics two years ago for $8 billion, retains a majority ownership stake in the Provo, Utah-based company. Ryan Smith, the company’s co-founder and CEO both before and after the SAP acquisition, remains CEO following the IPO.

Qualtrics develops experience management applications (hence the company’s “XM” stock trading symbol) used to measure customer sentiment, generating feedback that can be used to improve a company’s products and services. SAP continues to offer Qualtrics among its product lineup of cloud applications and is integrating it with other SAP software.

[Related: SAP Acquires Minority Equity Stake In ISV Partner Vistex]

“SAP will of course remain Qualtrics‘ most important go-to-market and innovation partner in order to drive growth within SAP’s customer base,” SAP Christian Klein said Friday during SAP’s fiscal 2020 fourth quarter and full year an earnings call.

“But we are now providing Qualtrics with the opportunity to extend its business and serve customers also beyond the SAP universe,” Klein said. “So, for Qualtrics, the future couldn‘t be brighter. Ryan Smith and myself are fully committed to experience management and the Qualtrics XM platform as a key element of SAP’s intelligent enterprise. And we absolutely intend to keep up the pace of innovation, expanding our joint solutions quarter after quarter.”

Klein noted that in 2020 Qualtrics generated around 500 million euros (more than $600 million) in cloud revenue for SAP – double Qualtrics’ revenue just before the acquisition.

Qualtrics’ shares began trading Thursday at $41.85 – far above the expected price range of $27 and $29 per share and the $30 per share price set on Wednesday. Klein noted that Qualtrics’ market valuation is more than twice SAP’s acquisition price.

For the fourth quarter of 2020 (ended Dec. 31) SAP reported revenue of 7.54 billion euros (U.S. $9.15 billion), down 6 percent from 8.04 billion euros (U.S. $9.78 billion) in the fourth quarter of 2019. But after-tax profit in the quarter increased 18 percent year over year to 1.93 billion euros (U.S. $2.34 billion) from 1.64 billion euros (U.S. $1.99 billion) one year before.

In October SAP executives said the COVID-19 pandemic and resulting economic disruption had taken a toll on the company’s business, resulting in a downward revision of the company’s earnings expectations for the year. That led to a steep plunge in the value of the company’s stock.

SAP has been moving to shift sales from traditional software licenses, which still make up the biggest percentage of the company’s revenue, to cloud software subscriptions. During the fourth quarter SAP’s cloud revenue increased 8 percent year over year to 2.04 billion euros (U.S. $2.48 billion). But that was more than offset by an 8 percent decline in software license and support revenue to 4.54 billion euros (U.S. $5.51 billion).

The pandemic’s hit to revenue generated by SAP’s Concur business travel expense management application impacted the company’s overall cloud growth rate for the year by four percentage points. But the company reported robust growth in other cloud software areas including ecommerce applications, the company’s Business Technology Platform and the Qualtrics customer experience management application.

For all of 2020 SAP reported revenue of 27.34 billion euros (U.S. $33.16 billion), down 1 percent from 27.55 billion euros (U.S. $33.42 billion) in 2019. After-tax profit for the year soared 57 percent year over year to 5.28 billion euros (U.S. $6.41 billion) from 3.37 billion euros (U.S. $4.09 billion) one year before.

“We beat all top line parameters after [the] revised outlook and hit the upper end of our profit,” CEO Klein said on the earnings call. “This is highly important for us; 2020 was a very successful year for SAP with a very strong order entry in Q4, which provides us a strong tailwind leading into 2021. And that‘s clearly visible in our total year performance.”

For all of 2020 SAP’s cloud revenue increased 17 percent year over year to 8.08 billion euros (U.S. $9.81 billion). But the company reported a 6 percent decline in software license and support revenue to 15.15 billion euros (U.S. $18.38 billion).

The Qualtrics IPO and SAP financial earnings news this week both followed the unveiling of SAP’s Rise with SAP, a package of products and services designed to help business and organizations manage their digital transformation initiatives.