2022 Partner Program Guide: 5-Star Systems and Data Center Vendor Programs

As part of the Partner Program Guide, CRN designates some vendor channel programs as 5-Star Programs. Here are the 5-Star programs among IT system and data center technology vendors for 2022.

All Systems Go

The 2022 Partner Program Guide offers the information solution providers need to evaluate the channel programs operated by the IT vendors they work with or are considering partnering with. The guide is based on detailed applications submitted by vendors – more than 300 this year – outlining all aspects of their partner programs.

As part of the Partner Program Guide, CRN designates some programs as 5-Star Partner Programs because they provide the most comprehensive lineups of incentives, training, services and benefits.

Here we provide snapshots of the 5-Star designees in the Systems and Data Center space. Details of every vendor’s partner program can be found here.

Slide shows in the 5-Star Partner Program Guide series running this week include companies that provide products and services in networking and unified communications, software, security, cloud platforms and infrastructure, devices and peripherals, data storage and backup, and systems and data center. While many companies provide products and services that span multiple technologies, we’ve assigned each vendor to the slide show for the technology category in which they are most prominent.

AMD

Program Name: AMD Partner Program

Year Program Established: 2022

Channel Chief: Terry Richardson, North America Channel Chief

Partner Program Goals And Insights For 2022: The AMD Partner Program goals for 2022 are to expand channel coverage, increase investments across all segments, simplify its engagement model and generate new, profitable and repeatable revenue streams.

Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=11

Dell Technologies

Program Name: Dell Technologies Partner Program

Year Program Established: 2016

Channel Chief: Rola Dagher, Global Channel Chief

Partner Program Goals And Insights For 2022: Dell is optimizing the partner experience by maximizing growth and enabling business transformation. This year, all partners will follow a consistent program structure, delivered by one incentive structure and one set of training requirements.

Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=82

Eaton

Program Name: PowerAdvantage Partner Program

Year Program Established: 2009

Channel Chief: Herve Tardy, VP of Marketing & Strategy, Critical Power and Digital Infrastructure

Partner Program Goals And Insights For 2022: Following the acquisition of Tripp Lite, Eaton is continuing to strengthen its relationships with new and current partners. Aligning business plans, investments and the value of learning will be paramount to partner success.

Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=90

Hewlett Packard Enterprise

Program Name: HPE Partner Ready Program

Year Program Established: 2002

Channel Chief: George Hope, Worldwide Head of Partner Sales

Partner Program Goals And Insights For 2022: HPE aims to increase the number of partners embarking on the XaaS journey and leveraging the company’s edge-to-cloud vision, strategic initiatives, mature partner ecosystem, and streamlined processes and tools to keep pace with change.

Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=115

IBM

Program Name: IBM PartnerWorld Program

Year Program Established: 2020

Channel Chief: Kate Woolley, General Manager Ecosystem

Partner Program Goals And Insights For 2022: IBM’s program framework is now aligned to the activities of Build, Service and Sell. The new Build Track gives tailored benefits and offers for Build Partners. The Service Track provides tailored benefits and offers for Service Partners.

Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=119

Intel

Program Name: Intel Partner Alliance

Year Program Established: 2021

Channel Chief: John Kalvin, VP, GM, Global Scale & Partners

Partner Program Goals And Insights For 2022: Intel is continuing to on-board partners of its legacy programs and recruit new partners across the ecosystem. The company also is driving unique training and competencies to partners to help enable them for the future.

Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=134

Lenovo

Program Name: Lenovo Partner Engage Program

Year Program Established: 2018

Channel Chief: Pascal Bourguet, VP and Global Channel Chief

Partner Program Goals And Insights For 2022: Lenovo North America President Vladimir Rozanovich is counting on the company’s partners to help the vendor capture more market share and mindshare from competitors, offering new channel incentives and taking PC-as-a-service to a new level.

Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=148

Nutanix

Program Name: Nutanix Elevate Partner Program

Year Program Established: 2020

Channel Chief: Christian Goffi, VP, Channel Sales for the Americas

Partner Program Goals And Insights For 2022: Nutanix will continue to enhance the Elevate program to meet its subscription operating model. It is evolving toward a partner profit continuum that aligns partner incentives with Elevate to the customer journey from land to adopt to expand and renew.

Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=182

Nvidia

Program Name: Nvidia Partner Network

Year Program Established: 2014

Channel Chief: Alvin DaCosta, VP, Worldwide Partner Organization

Partner Program Goals And Insights For 2022: Nvidia is focusing on integrating Mellanox Partner First partners into the Nvidia Partner Network, It also aims
to develop and launch an ISV Partner Program, including solution validation.

Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=183

Scale Computing

Program Name: Scale Computing Partner Community

Year Program Established: 2016

Channel Chief: Scott Mann, Global Channel Chief

Partner Program Goals And Insights For 2022: Scale Computing wants to continue to better enable partners, giving them the tools and resources they need to be self-sufficient through the sales cycle and post-installation process.

Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=223

Schneider Electric

Program Name: EcoXpert Partner Program

Year Program Established: 2015

Channel Chief: Virginie Milhaud, EcoXpert Program Director

Partner Program Goals And Insights For 2022: Under the EcoXpert program Schneider Electric works with solution providers to implement the company’s smart building and IoT technologies, including the EcoStruxure IT infrastructure management software and Wiser smart home products.

Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=224

Schneider Electric

Program Name: myschneider Consultants, Designers and Engineers Program

Year Program Established: 2019

Channel Chief: Kheradmand Sorouch, Global Head of Design Firms Channel

Partner Program Goals And Insights For 2022: Schneider Electric is committed to continue enriching its program and making sure it is available in a maximal number of geographies to enable the ecosystem to collaborate as efficiently as possible using the latest digital technologies.

Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=225

Schneider Electric

Program Name: myschneider Contractor Program

Year Program Established: 2019

Channel Chief: Natalie Block, Global Contractor Channel Director

Partner Program Goals And Insights For 2022: The Contractor channel program is designed for electrical contractors and installers who work with Schneider Electric’s critical power, cooling and rack technology including data center software and uninterruptible power supply products.

Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=226

Schneider Electric (IT Solutions Business Division)

Program Name: Edge Software & Digital Services Program

Year Program Established: 2021

Channel Chief: Shannon Sbar, VP of Channels, North America

Partner Program Goals And Insights For 2022: Schneider Electric’s Edge Software & Digital Services program gives partners the foundation to offset expenses needed to develop their practice, elevate the competency of their teams and increase profitability.

Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=227

Schneider Electric Industries SAS

Program Name: myschneider Panel Builder Program

Year Program Established: 2019

Channel Chief: Lou Adlerfligel, Global Head – Panel Builder Channel

Partner Program Goals And Insights For 2022: Schneider Electric Industries SAS is focused on sustainability for partners to help them reduce their carbon footprint. It also aims to improve their digital maturity to become more visible on social media networks.

Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=228

Tripp Lite (now part of Eaton)

Program Name: Tripp Lite Partner Program & Premier Partner Program

Year Program Established: 1998

Channel Chief: Steve Loeb, Commercial Integration Leader, Americas

Partner Program Goals And Insights For 2022: Power and data center infrastructure provider Tripp Lite was acquired by Eaton in March 2021.

Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=272

Vertiv

Program Name: Vertiv Partner Program

Year Program Established: 2016

Channel Chief: Peter Klanian, VP, Americas Channel

Partner Program Goals And Insights For 2022: Vertiv’s key objective is to invest with partners toward growth areas, in particular opportunities to promote key categories, new products and managed services to mutual customers.

Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=285